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Case study · Pest control · Tonbridge, Kent

From page three of Google to the top five.

How we took Protego Pest Control from 22 clicks a month from Google to over 1,200, put them at #1 on Google Maps for pest searches around Tonbridge and beyond, and turned all that into a steady stream of new enquiries.

Get me found on Google
Protego Pest Control's website, built by We Grow Trades: a 24/7 phone number, a free quote form and their five-star Google rating up top

Job sheet Our client, our work

Client
Protego Pest Control
Trade
Pest control, homes and businesses
Based
Tonbridge, Kent
Covers
28 towns across Kent, Surrey and Sussex
Site live
March 2026
Package
Organic Growth
56x

more clicks from Google

22 clicks in April 2026, 1,233 in August 2026

#1

on Google Maps

For most pest searches around Tonbridge and beyond

693,000

times shown on Google

Since the new site went live, 23 March to 17 October 2026

Page 3 to top 5

average Google position

Position 24 in April, 4.7 by September

The starting point

Good at the job. Invisible on Google.

Protego is a Tonbridge pest controller covering homes and businesses across Kent, Surrey and Sussex. BPCA qualified, fully insured, 24/7 phone line, five-star reviews. Everything a customer wants, apart from one thing: being easy to find.

  • BPCA qualified
  • Fully insured
  • 24/7 phone line
  • Five-star reviews
  • Easy to find

In April 2026, the new site was picking up 22 clicks a month from Google. On average it sat in position 24, which is page three. Almost nobody looks at page three.

And pest control is a search-first trade. Nobody waits for a recommendation when there's a wasp nest in the loft. They pick up their phone, search, and ring whoever comes up first.

What we did

Get Found. Get Called. Get Booked.

No tricks and no paid ads. Just the groundwork Google rewards, done properly and added to every month.

  1. A website built to win work.

    24/7 number at the top, a free quote form that asks which pest it is, fast on a phone, and the qualifications and insurance right where people look.

  2. A page for every service.

    Each one its own page, so Protego shows up for each search on its own.

    • Rats
    • Mice
    • Wasps
    • Fleas
    • Bed bugs
    • Squirrels
    • Moles
    • Cockroaches
    • Moths
    • Ants
    • Pest proofing
    • Surveys
    • Disinfection
    • Commercial contracts

  3. A page for the main towns they cover.

    Tunbridge Wells, Sevenoaks and Maidstone each have their own page, written for that town rather than one page with a list of names on it.

  4. Guides that answer what people actually search.

    Real questions, answered properly, each one pointing back to the right service.

    • What do flea bites look like?
    • Rat droppings or mouse droppings?
    • Should you leave a wasp nest in the loft?

  5. A Google Business Profile built to win the map.

    Optimised for calls, linked to the right pages and backed by the whole site, so when someone nearby searches for a pest problem, Protego is the first name on the map.

  6. More every month.

    New pages kept going live, so every month Protego turned up for more searches than the month before.

The results

Then it started stacking.

Month three is where it took off. Clicks from Google went from 22 in April to 1,233 in August, and Protego climbed from page three to the top five. Every single month, more people saw their name on Google than the month before.

4.1K 211K times shown on Google a month, April to September

22 1,233 clicks from Google a month, April to August

24 4.1 average Google position, April to 17 October. Lower is better

Hover or tap a month to see its numbers.

Source: Google Search Console, protegopestcontrol.co.uk. April to September 2026.

Source: Google Search Console, protegopestcontrol.co.uk. April to August 2026.

Source: Google Search Console, protegopestcontrol.co.uk. April to 17 October 2026.

3,770 clicks from Google in under seven months

158,000+ times shown in the first 17 days of October, on course for their best month yet

And the phone followed.

All that extra visibility turned into a big jump in new enquiries for Protego, coming in every way a customer gets in touch: phone calls, WhatsApp messages, emails and the quote form on the site. More people finding them, more people getting in touch, more work booked in.

  • Phone calls
  • WhatsApp
  • Quote form

Where they show up now

First name on the map. Page one on the web.

When someone searches for pest control, they see two things before anything else: the map with three businesses on it, and the websites underneath. Protego now owns both.

Google for "pest control tonbridge", checked live on 20 October 2026: Protego first on the map, website on page one. Other businesses blanked out.

28 towns

3 counties

1 base in Tonbridge

Map of the 28 towns Protego Pest Control covers across Kent, Surrey and Sussex, from a base in Tonbridge River Thames River Medway Surrey Kent Sussex 10 miles 20 miles Tunbridge Wells Sevenoaks Maidstone Dartford Gravesend Sittingbourne Cranbrook Edenbridge Biggin Hill Hadlow Paddock Wood Hildenborough East Peckham Five Oak Green Tudeley Larkfield West Malling Penshurst Langton Green Oxted Godstone Warlingham Crowborough Wadhurst Frant Groombridge Blackham Tonbridge

Kent 20

Surrey 3

Sussex 5

Tap a town to find it on the map. The biggest ones each have a page of their own on Protego's website.

#1

#1 on Google Maps.

Search for rats, mice, wasps, fleas or pest control around Tonbridge and the towns beyond, and Protego is the first business on the map for most of them. That's the spot that gets the calls.

Page one on the web.

Protego's website now turns up on page one for hundreds of different searches, across the services they offer and the towns they cover.

876 of their top 1,000 searches are on page one

What it means for you

Same work. Your trade. Your towns.

There was nothing special about Protego's situation. A good local trade, a new website, and nobody finding it. What changed was a Google profile built to win the map, a page for every service and their main towns, and new pages going live every month.

That's exactly what Organic Growth does. Every town you work in gets covered, with no limit on areas, and we keep adding to it month after month.

Protego's package Organic Growth £395/month No setup fee. Cancel monthly. See what's included

Want to be the name that comes up?

No setup fee, no contract, and every town you work in covered.

Get me found on Google

Get started

Tell us your trade and your towns.

Three quick questions. We'll come back with a straight answer: what we'd do, what it costs, and how fast it can be live.

What's your trade?

Rather just message someone? WhatsApp goes straight to Jamie, one of our co-founders.